认知逼近视域下的外宣翻译研究

The Global Communications and Translation Study from a Cognitive Appoximation Perspective

党的二十大报告指出要加强国际传播能力建设,全面提升国际传播效能。这要求译者在外宣翻译过程中逼近源语和目的语读者的认知体验和语言习惯,提升译文的可接受性。张健教授所著的《新时代对外宣传与翻译研究》提出了详细的外宣翻译原则与策略,本文试图从认知视角解读外宣翻译中的具身体验、逻辑思维和语言表达认知逼近维度。

The Report to the 20th CPC National Congress highlights strengthening the international communications capabilities,and making the communications more effective,which poses a request for translators to achieve approximation in global communications and translation to enhance communications performance:approximating the cognitive experience and language using habit of source and target language readers.Prof.Zhang Jian’s book Studies in Global Communication and Translation for a New Era proposes principles and strategies for global communications and translation.This paper attempts to analyze the approximation of the embodiment experience,the logic and thought,and the language expression in global communications and translation.