乡村振兴背景下甘肃省特色农产品网络营销问题及对策研究——以“定西宽粉”为例

Research on the network marketing problems and countermeasures of Gansu Province's special agricultural products under the background of rural revitalization--Taking"Dingxi Kuan Fen"as an example

乡村振兴是巩固拓展脱贫攻坚成果,向全面建设社会主义现代化国家、实现第二个百年奋斗目标迈进的重要举措。通过网络营销助力特色农产品销售是乡村振兴战略下发展农业产业、增加农民收入的有效手段之一。甘肃省特色农产品种类丰富,但是在网络营销的产品标准、品牌建设、物流质效、人才培养等方面还存在着一定优化空间。通过对以上问题进行深入研究,为甘肃省特色农产品网络营销在乡村振兴背景下的实施提出建议。

Rural revitalization is a major measure to consolidate and expand the achievements of poverty alleviation,and to move towards building a modern socialist country in an all-round way and achieving the second centenary goal.Using online marketing to boost the sales of specialty agricultural products is one of the effective means to develop agricultural industries and increase farmers'income under the rural revitalization strategy.Gansu Province has a rich variety of specialty agricultural products,but there is still some room for optimization in terms of product standards,brand building,logistics quality and efficiency,talent cultivation,etc.Through in-depth research on the above issues,some suggestions are proposed for the implementation of online marketing of specialty agricultural products in Gansu Province under the background of rural revitalization.