核科普文创产品的设计与推广

Design and Popularization of Cultural Creative Products forNuclear Popular Science

核工业的发展与公众的支持密不可分,核科普公众宣传需利用更加贴近公众的方式扩大宣传效果。蓬勃发展的文创产品逐渐成为核科普宣传的产品呈现,核科普与文创产品的结合将会使核科普宣传产生更大的影响。本文针对怎样设计和推广核科普文创产品进行研究和讨论,通过分析我国核科普文创产品的现状,总结出特点及痛点;以打造核科普文化品牌为目标,将设计与市场推广相结合,探寻打造核科普文创产品的设计方法及推广手段,并形成系列建议。

The development of the nuclear industry is inseparable from the support of the public.The nuclear science popularization needs to close to the public life for enlarging influence of publicity.The booming cultural and creative industry has gradually been incorporated into the spread of nuclear science popularization.The combination of nuclear science popularization and cultural and creative products is able to form the ecological chain which will make nuclear science popularization have a greater impact.This paper will study and discuss how to build the ecological chain of nuclear popular science&cultural and creative products,and summarizes the characteristics and pain points by analyzing the situation of nuclear science popularization creative products in China at present.Aim to build the brand of nuclear science popularization&culture,we combine design and marketing,explore ways to build an ecological chain of nuclear science popularization&cultural and creative products,and generate series of suggestions.