生态翻译学视域下郑州红色文化外宣翻译策略研究

Research on the International Publicity Translation Strategies of Zhengzhou's Red Culture from the Perspective of Eco-Translatology

红色文化是中国特色社会主义文化的重要组成部分。郑州红色文化是郑州城市精神内核和红色文化之魂、中华民族精神的重要组成部分。建设国际化城市,需要外宣先行。积极推行文化“走出去”战略,增强郑州红色文化的外宣传播力、影响力,以塑造郑州良好的国际城市形象、提升我国的国家形象和国际影响力。基于此,该文在界定红色文化和生态翻译学核心概念的基础上,分析郑州红色文化的特点及外宣现状,从生态翻译学视角,以郑州二七纪念塔、郑州纺织工业基地为例,提出郑州红色文化外宣翻译的有效策略,即和谐红色文化翻译生态环境构建,语言维、文化维、交际维的适应性选择转换等,从而提高郑州红色文化的外宣翻译质量,向世人精准传达出郑州“二七精神”和“纺织精神”的现代精神内涵和时代意义。

Red culture is an integral part of socialist culture with Chinese characteristics.Zhengzhou's red culture is the core of the city spirit and the soul of its red culture,as well as an important component of the spirit of Chinese nation.Building an international city requires international publicity to take the lead.It's better to actively promote the"Go Global"strategy of Chinese culture,promote the international publicity and influence of Zhengzhou's red culture,shape Zhengzhou's positive image as an international city,and enhance the international publicity of Zhengzhou's red culture,China's image and international influence.Thus,after defining the core concept of red culture and Eco-translatology,the paper analyzes the characteristics of Zhengzhou's red culture and its current status of international publicity,and proposes effective international publicity translation strategies of Zhengzhou's red culture from the perspective of Eco-translatology by taking Zhengzhou Erqi Memorial Tower and Zhengzhou Textile Industry Base as examples,including constructing a harmonious ecological environment for red culture translation,making adaptive selections and transformations of language dimension,cultural dimension,and communicative dimension,to improve the quality of international publicity translation for Zhengzhou's red culture,and accurately convey to the world the contemporary spiritual connotation and significance of Zhengzhou's"Erqi Spirit"and"Textile Spirit".