新媒体视域下中华优秀传统文化传播路径研究

Research on the Communication Path of Excellent Traditional Chinese Culture from the Perspective of New Media

中华优秀传统文化是中华民族的根和魂,是提升国家文化软实力的重要源泉。新媒体的出现打破了文化交流的时间空间限制,以一种新颖的媒体形式拓展了中华优秀传统文化传播形式,丰富了其传播内容,极大提升了其传播速率。在新媒体时代,中华优秀传统文化,的传播面临着巨大的变革,新媒体的快速发展导致的传播内容碎片化、受众群体多样化、媒介形态复杂化,以及网络环境娱乐化对中华优秀传统文化的传播提出一些新的挑战,因此,该文通过研究如何高效率使用新媒体技术,为传承和弘扬中华优秀传统文化提供一些思考和启发。

Excellent traditional Chinese culture is the root and soul of the Chinese nation,and an important source of enhancing the country's cultural soft power.The emergence of new media has broken the time and space limitations of cultural exchange,expanded the dissemination of excellent traditional culture in a novel media form,enriched the content of excellent traditional Chinese culture dissemination,and greatly improved the dissemination rate of excellent traditional culture.In the era of new media,the dissemination mode of excellent traditional Chinese culture is facing tremendous changes.The rapid development of new media has led to the fragmentation of communication content,diversification of audience groups,complexity of media forms,and entertainment in the online environment,which poses new challenges to promoting excellent traditional Chinese culture.Therefore,by studying how to efficiently use new media technology,some thoughts and inspirations are offered to inherit and promote excellent traditional Chinese culture.