EPIP教学模式在市场营销课程中的实践与探索

Practice and Exploration of EPIP Teaching Mode in Marketing Course

本文阐述了如何将EPIP教学模式应用于中职市场营销课程,以促使其从模拟教学向实践教学升级。文章从实践的角度,首先揭示了课程特点及现存问题,然后在EPIP教学模式的指导下用ARE虚拟仿真实训、理实一体化实训和技能大赛锻炼学生的职业技能,着重培养中职生所需基层营销人员的实践技能,最后总结新模式实施效果,以期为同类课程教学提供参考。

This paper expounds how to apply EPIP teaching mode to the marketing course of secondary vocational schools in order to upgrade it from simulation teaching to practice teaching.From the perspective of practice,this paper first reveals the characteristics and existing problems of the course,then exercises students'vocational skills with ARE virtual simulation training,training integrating theory and practice and skills competition under the guidance of EPIP teaching mode,focuses on cultivating the practical skills of grassroots marketing personnel required by secondary vocational students,and finally summarizes the implementation effect of the new mode,hoping to provide reference for the teaching of similar courses.