从TOE到TOEI:数字社会基层治理的动员机制研究

Research on the Mobilization Mechanism of Primary-Level Governance in Digital Society: From TOE to TOEI

平台治理是当前基层政府提升治理绩效的新型模式,但基层政府治理仍然面临着传统行政动员的困境。文章在TOE框架基础上,结合浙江省桥头镇“桥治分”平台开展的多主体治理实践案例,分析基层政府如何开展数字时代的社会治理活动。研究发现,数字社会基层治理主要存在四种动员机制:1)创新平台接入方式的技术动员;2)多治理主体和积分兑付场景的组织动员;3)对上级政府的政策和财政支持的制度环境动员;4)乡贤、居民和流动人口身份认同的地域条件动员。在这四种机制中,作为一种彰显地方文化特征的地域身份认同成为基层政府动员社会力量参与社区治理的关键因素。将身份认同经济学应用于公共管理领域,同时将TOE框架结合本土化情境拓展为TOEI,可以为提升基层政府数字治理效能提供参考。

Platform-based governance is a new model for current grassroots governments to improve governance performance,but primary-level governance still faces the dilemma of traditional administrative mobilization.This study is based on the TOE(technology-organization-environment)theoretical framework and combines the multi-subject governance practice cases carried out by the“Qiaozhifen”platform in Qiaotou Town,Zhejiang Province,to analyze how primary-level government carries out social governance activities in the digital age.The study found that there are four main mobilization mechanisms:1)technical mobilization for innovative platform access approaches;2)organizational mobilization for multiple governance entities and points redemption scenarios;3)institutional environment mobilization for policy and financial support from higher-level governments;4)mobilization for regional identity of country squires,residents and migrants.Among the above four mechanisms,regional identity,which highlights local cultural characteristics,has become a key factor for primary-level government to mobilize social forces to participate in community governance.This study applies identity economics approach to the field of public management,while expanding the TOE framework into TOEI(technology-organization-environment-identity)under China context.The findings provide important policy implication for improving the efficiency of digital governance of primary-level governments.