短视频美学表征下的文化危机

Cultural Crisis under the Aesthetic Representation of Short Videos

在新媒体时代下,以短视频为代表的新媒介造就信息传播的即时性、文化传播的多元化,营造出“大众狂欢”的氛围。然而,资本市场下的短视频,呈现的却是信息即时性下消失的“在场”、文化的一元化和文化霸权化等特点。即短视频美学表征下的大众“狂欢”潜藏着文化危机。

In the era of new media,new media represented by short videos create the immediacy of information dissemination and the diversity of cultural dissemination,creating an atmosphere of“mass carnival”.However,short videos in the capital market present characteristics such as the disappearance of“presence”under the immediacy of information,cultural homogenization,and cultural hegemony.Under the aesthetic representation of short videos,there is a cultural crisis lurking in the public’s carnival.