地域文化影响下的曲阜旅游纪念品包装设计研究

Research on Packaging Design of Qufu Tourism Souvenirs under the Influence of Regional Culture

曲阜作为一个历史文化名城,拥有丰富的文化资源、名胜古迹、人文景观,是一个旅游资源丰富的地区,由此产生了相关的旅游纪念品产业链。由于缺乏品牌意识,视觉设计的理念不够成熟,导致曲阜旅游纪念品的包装形象设计不够完善。旅游纪念品作为旅游业发展中的重要一环,旅游纪念品包装的优化尤为重要。根据曲阜旅游市场的现状,对旅游纪念品的包装进行了全面的调研,分析了不足之处,通过总结地域文化、地域资源,构建设计方法,改善旅游纪念品的包装设计,提升旅游纪念品包装的设计水平,带动当地旅游产业发展。

Qufu,as a historical and cultural city,has rich cultural resources,scenic spots,and cultural landscapes.It is a region with abundant tourism resources,which has led to a related tourism souvenir industry chain.Due to a lack of brand awareness and immature visual design concepts,the packaging image design of Qufu tourism souvenirs is not perfect enough.As an important part of the development of the tourism industry,the optimization of tourism souvenir packaging is crucial.Based on the current situation of the tourism market in Qufu,a comprehensive investigation was conducted on the packaging of tourism souvenirs,and the shortcomings were analyzed.By summarizing regional culture and resources,constructing design methods,improving the packaging design of tourism souvenirs,enhancing the design level of tourism souvenir packaging,and driving the development of the local tourism industry.