新媒体时代下视觉传达设计在新闻报道中的应用

The Application of Visual Communication Design in News Reporting in the New Media Era

新媒体时代,视觉传达设计发生了重大的变化,三维立体空间的构建、动态化视觉体验、个性化语言表达、设计界限的消解,这种趋势是视觉传达设计应对时代发展的必然要求。在这样的趋势下,视觉传达设计在新闻报道中的应用有利于提升新闻报道的传播效率,增强新闻报道的交互体验,体现新闻报道的时代价值,提高新闻报道的内容质量。但同时也存在色彩表现不足、文字设计应用有限、图形呈现简单、图像缺乏新意等问题。因此,为推动视觉传达设计在新闻报道中的应用,可以从色彩表现力、文字表现力、图形表现力和图像表现力方面有针对性地进行优化和改进。

In the new media era,visual communication design has undergone significant changes,including the construction of three-dimensional space,dynamic visual experience,personalized language expression,and the dissolution of design boundaries.This trend is an inevitable requirement for visual communication design to adapt to the development of the times.Under this trend,the application of visual communication design in news reports is conducive to improving the dissemination efficiency of news reports,enhancing the interactive experience of news reports,reflecting the time value of news reports,and improving the content quality of news reports.However,there are also problems such as insufficient color expression,limited application of text design,simple graphic presentation,and lack of novelty in images.Therefore,to promote the application of visual communication design in news reports,we can optimize and improve it from the aspects of color expression,text expression,graphic expression,and image expression.