媒介逻辑视角下档案数字化传播的困境审思与发展进路

Reflections on the Dilemma and the Development of Archival Digital Dissemination from the Perspective of Media Logic

随着媒介技术的不断发展,媒介正在改变着社会领域的基本运作方式,媒介逻辑正在取代社会领域原有的支配性逻辑,成为掌控各领域资源配置权的主导性力量。论文通过考察媒介逻辑影响下档案数字化传播的现状,得出:档案数字化传播一方面愈加服从于媒介逻辑的形式化表现,另一方面却陷入流量与算法劣势的媒介空心化状态,进而就这一悖论展开档案数字化传播与媒介逻辑支配之间三重错位的分析,并据此提出“适应”与“驯化”媒介逻辑以寻求档案数字化传播的发展进路。

With the continuous develop⁃ment of media technology,media is chang⁃ing the basic mode of operation in the so⁃cial field,and media logic is replacing the original dominant logic in the social field and becoming the dominant force control⁃ling the allocation of resources in various fields.By examining the current situation of archive digital communication under the in⁃fluence of media logic,the paper concludes that:on the one hand,archive digital com⁃munication is more and more subordinate to the formal expression of media logic,on the other hand,it falls into the media hol⁃lowing state with the disadvantage of flow and algorithm.Based on this paradox,the paper analyzes the triple dislocation be⁃tween archival digital communication and media logic domination,and puts forward"adapting"and"domesticating"media logic to seek the development path of archival digital communication.