跨境电商独立站评价指标体系标准研究

Research on Standards for Evaluation Index System of Self-build Cross-border E-commerce Websites

跨境电商独立站已成为跨境电商的重要渠道,带动跨境电商品牌出海促进跨境电商产业高质量发展。通过跨境电商独立站评价能够全面衡量跨境电商独立站发展水平,推动跨境电商独立站高质量发展。然而,跨境电商独立站评价缺乏统一的规范,急需标准进行支撑。本文对跨境电商独立站评价指标体系标准开展研究,通过梳理跨境电商独立站标准化现状,提出跨境电商独立站评价指标体系标准的核心技术内容,为跨境电商独立站建设及发展评价提供参考。

Self-build cross-border e-commerce websites have become an important channel of cross-border e-commerce,driving cross-border e-commerce brands to go overseas,and promoting high-quality development of the industry.Through the evaluation of self-build cross-border e-commerce websites can comprehensively measure the websites’development level,and promote their high-quality development.However,the evaluation of self-build cross-border e-commerce websites lacks unified specifications,which urgently needs the support of standards.This paper studies the standard for evaluation index system of self-build cross-border e-commerce websites through sorting out the standardization status of the websites,puts forward core technical contents of the standard,to provide reference for the evaluation of construction and development of self-build cross-border e-commerce websites.