文化基因视阈下大湾区对日旅游开发策略探讨——以广州沙湾古镇为例

Discussion on Tourism Development Strategies for Japanese Tourists in the Greater Bay Area from the Perspective of Cultural Genes——Taking Shawan Ancient Town of Guangzhou as an Example

要吸引外国游客,古镇必须展现出自身文化的独特性,以提高吸引力与竞争力。而文化基因在推动地方文化发展与独特性展示上具有重要的作用。现以沙湾古镇为例,结合日本游客的旅游偏好抽取相关的文化基因进行分析,并以此为基础,提出面向日本游客的旅游开发策略,为古镇的旅游发展提供一些参考性建议。

To attract foreign tourists,ancient towns must showcase the uniqueness of their own culture to enhance their appeal and competitiveness.Cultural genes play a significant role in promoting the development of local culture and the display of uniqueness.Taking Shawan Ancient Town as an example,this article analyzes relevant cultural genes based on the travel preferences of Japanese tourists.Based on this analysis,it proposes tourism development strategies aimed at Japanese tourists,offering some reference suggestions for the tourism development of ancient towns.