新媒体赋能高校思政教育的实现路径研究

Research on the Implementation Path of New Media Empowering Ideological and Political Education in Universities

新媒体的出现与迅猛发展,不仅促使信息传播环境产生了深刻的变化,而且让新时代的高校思政教育工作面临着严峻的挑战与难得的机遇。在此背景下,高校思政教育工作者需要以创新为驱动、以问题为导向,在依托新媒体开展思政教育工作、充分发挥新媒体优势的基础上,推进高校思政教育工作更好地适应新媒体语境。对新媒体为高校思政教育工作带来的影响做出了分析与论述,并对依托新媒体提升高校思政教育工作成效的路径进行了研究与探讨。

The emergence and rapid development of new media have not only brought about profound changes in the information dissemination environment,but also posed rare opportunities and severe challenges to the ideological and political education work in universities in the new era.In this context,ideological and political education workers in universities need to be driven by innovation and problem-oriented,relying on new media to carry out ideological and political education work,fully leveraging the advantages of new media,and promoting ideological and political education work in universities to better adapt to the context of new media.This article analyzes and discusses the impact of new media on ideological and political education in universities,and studies and explores the ways to improve the effectiveness of ideological and political education in universities relying on new media.