虚拟陌生世界的社会联结与文化互动--基于对某平台网络直播的田野调查

Social Connections and Cultural Interactions in the Virtual Unfamiliar World:Based on the Field Work of Livestream on a Network Platform

现代网络通信技术的更新不仅开辟了虚拟且陌生的网络世界,还使得人们跨越时空和超越虚实的交流成为可能,近年来如火如荼的网络直播就是典型印证。文章以网络直播为例,通过分析某网络平台直播的主播呈现、观众融入和直播间内各主体的结构性关系,尝试阐释现实世界中的人们在进入虚拟陌生世界后可能的社会联结机制和文化互动逻辑,并基于此进一步探讨网络直播所带来的消费转型及其背后人与人、人与物的关系的重构。这种转型和重构应当使文化转型人类学的研究更加关注“人”本身这一社会文化主体,从而阐释和还原“人”之为“人”的意义。

The development of the modern network communication technology opens up a virtual and unfamiliar network world and makes it possible for people to communicate with each other across the time and space and beyond the virtual and real—the booming online livestream in recent years is a typical case.This paper will take the livestream on a network platform as an example to analyze the pattern of the integration between the audience and the live broadcasting room,the method of the live streamers'performance and the structural relationship among the various subjects in the live broadcasting room so that it could attempt to explain the social connection mechanisms and cultural interaction logic after the people enter the virtual unfamiliar world,then the paper would explain the consumption transformation and the reconstruction of the relationship between person and person as well as the human beings and object.This kind of transformation and reconstruction should make the study of the anthropology of cultural transformation pay more attention to human beings so that the people could get the reinterpretation of the meaning of human beings.