传播学视域下非遗文化外宣翻译策略研究

On Translation Strategies of Intangible Cultural Heritage from the Perspective of Communication Studies

语言是传播过程中最重要的媒介之一,翻译是对语言的重塑和锻造,能够通过不同语言之间的转换完成意思的转达和文化的传播,因此传播学与翻译学之间本就具有深厚渊源。如今在“讲好中国故事”“中华文化走出去”等战略推进下,非遗文化国际传播成为重要课题之一,传播学视域下非遗文化的外宣翻译成为研究重点。传播学视域下非遗文化外宣翻译需要遵循“效果原则”“受众原则”,具有“完成基础的语言跨越”“实现文化交流的目的”“促进非遗国际化传播”“推动文产项目的合作”等价值;但是传播学视域下非遗文化外宣翻译存在一些问题,希望通过相关发展性建议,助力非遗文化外宣翻译工作获得更好发展,推动中国非遗文化实现更广范围的传播。

Language is one of the most important media in the process of communication,and translation is a reshaping and forging of languages,which can convey meanings and spread culture through the conversion between different languages.Therefore,there is a deep connection between communication and translation studies.Under the promotion of strategies such as"telling the story of China well"and"going global with Chinese culture",the international dissemination of intangible cultural heritage has become one of the important topics,and the translation of intangible cultural heritage has become a research focus.From the perspective of communication studies,the translation of intangible cultural heritage for external promotion needs to follow the principles of effectiveness and audience,and has the value of completing basic language breakthroughs,achieving cultural exchange goals,promoting the international dissemination of intangible cultural heritage and promoting cooperation in cultural and industrial projects.However,there are some problems with the translation of intangible cultural heritage.So this artticle provide relevant developmental suggestions to help the translation of intangible cultural heritage achieve better development and promote the wider dissemination of Chinese intangible cultural heritage.