数智时代戏剧类非遗文化外译与传播路径研究——以黄梅戏为例

Translation and Dissemination Paths of Theater-type Intangible Cultural Heritage in Digital Intelligence Era:A Case Study of Huangmei Opera

随着数智时代的到来,传统戏剧类非物质文化遗产的保护与传承面临新的挑战。借助于跨学科的理论支撑,包括传播学、翻译学、文化学和数字媒体技术等领域的理论,以中国黄梅戏为例,通过对数智时代下黄梅戏外译与传播路径的设计及其实施的探讨,旨在提升黄梅戏的知名度和影响力,从而吸引更多人参与黄梅戏的传承,为其他戏剧类非物质文化遗产在数智时代的保护与传承提供借鉴和启示。

With the advent of the digital intelligence era,the protection and inheritance of traditional theatrical intangible cultural heritage are faced with new challenges.Supported by interdisciplinary theories,including those from communication studies,translation studies,cultural studies,and digital media technology,it took Chinese Huangmei Opera as an example in this paper to analyze the design and implementation of Huangmei Opera’s translation and dissemination paths in the digital intelligence era,and the aim is to enhance its popularity and influence.This,in turn,will attract more people to participate in the inheritance of Huangmei Opera and provide reference and insights for the protection and inheritance of other theatrical intangible cultural heritages in the digital intelligence era.