VR出版物版权保护规则研究

Research on Copyright Protection Rules of Virtual Reality Publications

虚拟现实(VR)技术与行业应用融合发展催生出多种新业态、新模式。近年来,随着VR出版物的推广与探索发展,“VR+出版”模式成为推动出版业转型升级和高质量发展的重要力量。然而,学界与实务界对于VR出版物作品属性认识存在分歧,VR出版物版权归属方式尚不明晰。以VR出版物画面内容独创性作为作品属性认定根据,通过全景拍摄技术制作的VR出版物属于录像制品,宜通过邻接权保护投资者利益;通过建立数据模型技术产生的VR出版物可纳入视听作品范畴。在权利归属方面,出于尊重保护VR出版物原作者与使用者利益的目的,其版权宜整体归属于制作者享有。

The integration and development of virtual reality(VR)technology and industrial applications has spawned a variety of new formats and models.Under the"VR+publishing"model,the promotion and exploration of VR publications in recent years has become an important force in promoting the transformation,upgrading and high-quality development of the publishing industry.However,the academic and practical circles have serious differences in the types of VR publications,and the ownership of copyright is still unclear.Based on the originality of the content of VR publications,VR publications produced through panoramic shooting technology are video products,and the interests of investors should be protected through related rights.VR publications generated through the establishment of data model technology can be included in audio-visual works category.In terms of the attribution of rights,for the purpose of respecting and protecting the interests of authors and users of VR publications,the copyrights of VR publications should belong to the producers as a whole.