景泰县枸杞产业发展现状及对策

Research on the Jingtai County Goji Berry Industry Development Status and Countermeasures

枸杞是景泰县的特色林果产业,近些年因受各种因素的影响,景泰县枸杞产业的种植规模有所下降。本文采用文献研究方法结合实地调查及数据分析,对景泰县枸杞产业的现状进行分析,总结景泰枸杞产业在发展过程中存在的问题:农户种植积极性不高、深加工业滞后、品牌缺乏影响力、销售不稳定、劳动力缺乏、农户管理水平低。最后,根据存在的问题提出针对性的建议。

Goji berries are a characteristic forest fruit industry in Jingtai County.In recent years,under the influence of various factors,the planting scale of Jingtai goji berries has declined.This paper analyzes the status quo of Jingtai County goji berries industry,uses literature research method combined with field investigation and data analysis,summarizes the problems existing in the development process of Jingtai goji berry industry:Farmers'planting enthusiasm is not high,deep processing industry lags behind,brand lack of influence,unstable sales,labor shortage,farmers'management level is low.Finally,according to the existing problems put forward targeted suggestions.