网络短视频对高校思政教育的影响及应对策略

The Impact and Corresponding Strategies of Online Short Videos on Ideological and Political Education in Universities

网络短视频作为信息时代的新型传播媒介,为高校思政教育开展提供了全新的渠道与途径,有助于提升学生对信息的甄别能力并不断创新思政教育模式。从整体来看,网络短视频对高校思政教育产生了积极影响,体现为丰富教育方式、充实教育资源、突破时空局限,但同时也产生了信息甄别难度增加、出现舆情监测盲点、易于引发信息茧房、削弱思政教育实效等消极影响。从健全监管体系、提高教师素养、弘扬主流价值、创新教育方式等方面,提出网络短视频背景下的高校思政教育的应对策略。

As a new type of communication medium in the information age,online short videos provide a new channel and approach for the development of ideological and political education in universities,helping to enhance students'ability to discern information and continuously innovate ideological and political education models.Overall,online short videos have had a positive impact on ideological and political education in universities,reflected in enriching educational methods,enhancing educational resources,and breaking through time and space limitations.However,at the same time,they have also produced negative effects such as increased difficulty in information screening,blind spots in public opinion monitoring,susceptibility to information cocoons,and weakening the effectiveness of ideological and political education.This paper proposes strategies for ideological and political education in universities under the background of short online videos,from the aspects of improving regulatory systems,improving teacher literacy,promoting mainstream values,and innovating educational methods.