乡村振兴背景下民族特色小镇旅游发展研究--以贵州省镇远古镇为例

A Study on the Tourism Development of Ethnic Characteristic Towns under the Background of Rural Revitalization:A Case Study of Zhenyuan County,Guizhou Province

特色小镇是集文化、产业等多功能为一体的经济发展平台,高度契合乡村振兴发展战略。镇远古镇具备资源类型多样、设施相对完善、项目初见成效、多元主体协同发展等比较优势,但同时存在科旅融合成效不佳、营销渠道亟待优化、旅游项目感知度低、服务水平有待提升等问题。基于此,从加快科旅融合步伐、不断完善营销渠道、提高旅游感知度、提升旅游服务水平等方面提出相应的措施,在加快镇远旅游业赋能乡村振兴的同时也为其他区域发展提供参考借鉴。

A characteristic town is an economic development platform that integrates multiple functions such as culture and industry,highly in line with the rural revitalization development strategy.Zhenyuan Ancient Town has comparative advantages such as diverse resource types,relatively complete facilities,initial project results,and coordinated development of multiple entities.However,there are also problems such as poor integration of science and tourism,urgent optimization of marketing channels,low perception of tourism projects,and more space for improving service levels.Based on this,corresponding measures are proposed to accelerate the pace of science and tourism integration,continuously improve marketing channels,enhance tourism perception,and enhance tourism service levels,hoping for providing a reference for other regions.