非遗微纪录片的受众感知与传播研究——基于《海派百工》在B站的评论内容分析

Audience's Perception and Dissemination of Micro-documentaries of Intangible Cultural Heritage—Based on the Content of Comments on Shanghai Style Craft in Bilibili

受众对于非遗微纪录片的感知强度排序依次是非遗技艺、非遗印象、非遗空间、非遗价值和非遗人物;受众通过观看微纪录片对非遗技艺、价值和人物精神产生高度的认同,也由此引发了受众对非遗技艺现状和发展的思考;受众对非遗微纪录片的情感倾向以积极情感和中性情感为主,而且表现出较强的情感体验和感官沉浸。

The audience's perception intensity of the micro-documentary of intangible cultural heritage is ranked as follows:intangible heritage skills,intangible heritage impression,intangible heritage space,intangible heritage value,and intangible heritage figures.The audience has developed a high degree of identification with the skills,value,and spirit of the people involved in intangible heritage through watching the micro-documentary,which also triggers the audience's reflection on the current status and development of intangible heritage skills.The emotional inclination of the audience towards the intangible cultural heritage micro-documentary is mainly positive and neutral emotions,showing strong emotional experience and sensory immersion.