摘要
该文探讨媒介在本科职教政策传播中的重要性,分析信息技术和媒体演变带来的挑战。针对传播不足,提出优化策略,提升政策知晓、理解和支持度,优化传播效果,应对新媒体挑战。
This paper explores the importance of media in the dissemination of undergraduate vocational education policies based on the theory of"the medium is the message."It analyzes the challenges brought by the evolution of information technology and media.In response to the lack of communication,optimization strategies are proposed to enhance policy awareness,understanding,and support,optimize communication effects,and address the challenges of new media.
作者
陈胜红
李宁
CHEN Shenghong;LI Ning(Huanggang Vocational and Technical College,Huanggang 438002,China)
出处
《数字通信世界》
2024年第7期217-219,共3页
Digital Communication World
关键词
媒介
职业教育
媒介即讯息
传播效果
media
vocational education
the medium is the message
communication effect