基于媒介即讯息理论的本科职业教育传播机制研究

Research on the Dissemination Mechanism of Undergraduate Vocational Education Policy Based on the Theory of Media as Message

该文探讨媒介在本科职教政策传播中的重要性,分析信息技术和媒体演变带来的挑战。针对传播不足,提出优化策略,提升政策知晓、理解和支持度,优化传播效果,应对新媒体挑战。

This paper explores the importance of media in the dissemination of undergraduate vocational education policies based on the theory of"the medium is the message."It analyzes the challenges brought by the evolution of information technology and media.In response to the lack of communication,optimization strategies are proposed to enhance policy awareness,understanding,and support,optimize communication effects,and address the challenges of new media.