健康传播中老年群体数字鸿沟产生的伦理问题与对策研究

Research on ethical issues and countermeasures of the digital divide among the elderly group in health communication

数字化时代的到来使健康知识的传播更加高效便捷,然而在健康信息的传播中老年群体处于弱势地位,面临着由数字鸿沟引发的个人健康隐私泄露,健康谣言真伪难辨,健康传播商业化,健康信息供需失衡,弱势群体主体性削弱等一系列伦理困境。为解决老年群体在健康传播中面临的困境,提出完善相关法律,保护个人隐私;提高伦理要求,加强健康信息监管;强化社会支持,提倡代际反哺;强化自主意识,提升健康素养等建议,保护老年数字弱势群体的合法权益,使其能充分享受到数字化发展带来的数字红利。

The arrival of the digital era has made the dissemination of health knowledge more efficient and convenient.However,in health information dissemination,the elderly group is in a disadvantaged position,facing a series of ethical dilemmas caused by the digital divide,such as the leakage of personal health privacy,the difficulty in distinguishing the truth from the falsehood of health rumors,the commercialization of health communication,the imbalance between supply and demand of health information,and the weakening of the subjectivity of the disadvantaged group.To solve the dilemmas faced by the elderly group in health communication,suggestions were proposed such as improving the relevant laws and protecting personal privacy,raising ethical requirements and strengthening health information supervision,strengthening social support and advocating intergenerational feedback,as well as intensifying the sense of autonomy and enhance health literacy,so as to protect the legitimate rights and interests of the elderly digitally disadvantaged group and enable them to fully enjoy the digital dividends brought by digital development.