后疫情时代牢牢掌握新闻舆论工作领导权、管理权和话语权

Firmly grasp the leadership,management and discourse power of news and public opinion work in fighting against epidemic situation

疫情防控不仅是一场阻击战,还是一场舆论战。当新冠肺炎疫情的硝烟在我国逐渐消退,进入后疫情时代,我们需要深刻思考、总结疫情带来的舆论引导和信息治理问题。随着信息传播进入全媒体时代,新闻舆论领域作为疫情信息交汇交融交锋的重要场域,它的不稳定性和不确定性因素进一步加深,给新闻舆论工作带来极大挑战。后疫情时代的新闻舆论工作要理直气壮地抓思想引领、政治方向、领导责任,牢牢把握领导权;科学规范地管导向、管阵地、管队伍,切实强化管理权;通过强化正面优质话语、网络话语、国际话语卓有成效地“引”,着力提高话语权,实现以领导权、管理权和话语权赢得疫情防控的新闻舆论工作的主导权。

Epidemic prevention and control is not only a war of resistance,but also a war of public opinion.At present,the smoke from Novel coronavirus pneumonia is gradually fading away in China.We need to think deeply and summarize the guidance of public opinion and information governance.With the information dissemination entering the era of omnimedia,the field of news and public opinion,as an important field of epidemic information convergence and exchange,is further deepened in its instability and uncertainty,bringing great challenges to the work of news and public opinion.In the news and public opinion work of epidemic prevention and control,we should firmly grasp the ideological guidance,political direction,leadership responsibility and leadership.Scientific and standardized ground management guidance,management positions,management team,effectively strengthen the management right;By strengthening positive and high-quality discourse,network discourse and international discourse,we effectively"lead"to improve the right of discourse,so as to achieve leadership,management and right of discourse in the news and public opinion work of epidemic prevention and control.