大数据技术视角下电商供应链信息补偿机制研究

Research on mechanism of information compensation of E-commerce supply chain based on big data technology

如何实现全方位、多层次、个性化的信息共享是电商供应链的重要问题。文章从传统电商供应链的结构要素体系切入,针对传统电商供应链存在的需求、销售、物流等方面的信息共享缺失问题,在大数据技术视角下的电商供应链中,引入“信息补偿机制”,结合信息补偿机制的组成要素,探讨信息补偿运作模式,进而提出大数据技术下电商供应链信息补偿机制体系的构建思路,以大数据系统为主的构建技术以及3个层次的体系构建,从而完善电商供应链中的信息共享,提升电商供应链整体及各节点企业价值效益。

How to achieve comprehensive,multi-level,and personalized information sharing is an important issue in the E-commerce supply chain.Starting from the structural element system of traditional E-commerce supply chain,this article addresses the lack of information sharing in demand,sales,logistics,and other aspects of the traditional E-commerce supply chain.From the perspective of big data technology,an“information compensation mechanism”is introduced into the E-commerce supply chain.Combining with the constituent elements of the information compensation mechanism,the article explores the operation mode of information compensation,and proposes the construction ideas of the information compensation mechanism system of the E-commerce supply chain under big data technology,with a construction technology mainly based on big data systems and a three-level system construction,in order to improve information sharing in the E-commerce supply chain and enhance the overall value and efficiency of the E-commerce supply chain and various node enterprises.