基于退货后二次销售的供应链网络均衡问题研究

Research on Supply Chain Network Equilibrium Problem Based on Secondary Sales after Returns

本文讨论了退货后的二次销售对供应链网络的均衡问题,并重点分析了零售商和消费者在市场中的行为。同时,考虑到二次销售商品在打折销售时所带来的销量影响,提出了一种能够增加零售商利润并减少退货损失的方法,同时保障消费者权益。对供应商、零售商和消费市场的竞争行为及其均衡条件进行了详细分析,并将零售商与消费市场之间的交易行为划分为两个阶段进行研究。最终,建立了一个供应链网络均衡不等式模型,通过求解不等式来实现供应链的均衡。

This paper discusses the equilibrium problem of secondary sales on supply chain networks after returns,and focuses on the behavior of retailers and consumers in the market.At the same time,considering the sales impact of secondary sales items when sold at a discount,a method is proposed that can increase retailers'profits and reduce return losses while protecting consumers'rights.The competitive behaviors of suppliers,retailers and consumer markets and their equilibrium conditions are analyzed in detail,and the transaction behaviors between retailers and consumer markets are divided into two stages for study.Finally,a supply chain network equilibrium inequality model is established,and the equilibrium of the supply chain is realized by solving the inequality.