摘要
自2012年诞生以来,滴滴出行经历了一段充满挑战的发展历程,逐步发展成为全球最大的共享出行平台之一。然而,在迅速扩展的背后,滴滴出行也面临诸多管理问题,如内部协调、服务质量和用户体验等方面的挑战。为了应对这些问题,需要加强内部管理机制,优化决策执行效率,持续改进服务质量,并与政府和社会各界合作,共同解决共享经济中的社会问题和法律挑战。通过正视和及时解决这些问题,滴滴出行才能在竞争激烈的市场中保持领先地位,实现长期稳健发展的目标。
Since its launch in 2012,DiDi Chuxing has undergone a challenging journey marked by growth and adversity,evolving into one of the world's largest platforms for shared mobility.However,amidst its rapid expansion,DiDi Chuxing has faced various management issues including internal coordination,service quality,and user experience challenges.To address these issues,the firm needs to strengthen its internal management mechanisms,enhance decision-making efficiency,continuously improve service quality,and collaborate with governments and stakeholders to tackle societal and legal challenges in the sharing economy.By confronting and resolving these issues promptly,DiDi Chuxing can maintain its leading position in a competitive market and achieve long-term sustainable growth.
作者
吴暄恒
Xuanheng Wu(Nanjing University of Posts and Telecommunications,School of Management,Jiangsu 210003,China)
关键词
滴滴出行
管理
股权结构
战略投资
市场竞争
DiDi Chuxing
Management
Equity Structure
Strategic Investment
Market Competition