数字普惠金融与乡村产业高质量发展——基于区域品牌价值与平台经济的双调节研究

Digital Inclusive Finance and High-quality Development of Rural Industry Based on Dual Adjustment of Regional Brand Value and Platform Economy

在数字普惠金融兴起的背景下,区域品牌价值与平台经济在乡村产业高质量发展中扮演着重要角色,平台经济为乡村产业高质量发展提供了生产要素基础和信息化市场,而区域品牌价值则成为乡村产业在市场竞争中的优势。本研究通熵值法和稳健回归模型,深入探究了数字普惠金融、平台经济、区域品牌价值以及乡村产业高质量发展的相互作用。结果表明:数字普惠金融对乡村产业高质量发展具有显著的正向影响;区域品牌价值与平台经济在数字普惠金融对乡村产业高质量发展作用机制中起到显著调节作用。研究结果对数字普惠金融在乡村产业中的推广与发展具有重要意义,为构建健康、有机的数字金融生态系统提供了实践指导。

In the context of the rise of digital inclusive finance,the brand value of regional agricultural products and platform economy play a key role in the high-quality development of rural industry.Platform economy provides the basis of production factors and information market for the high-quality development of rural industry,and the brand value of regional agricultural products has become the advantage of rural industry in market competition.Entropy method and robust regression model were used to deeply study the interaction of digital inclusive finance,platform economy,regional agricultural product brand value and high-quality development of rural industry.The results show that digital inclusive finance has a significant positive effect on the high-quality development of rural industries.The brand value of regional agricultural products and platform economy play a significant regulating role in the mechanism of digital inclusive finance for the high-quality development of rural industries.The results are of great significance for the promotion and development of digital inclusive finance in rural industries,and provide practical guidance for building a healthy and organic digital financial ecosystem.