数字经济助力健身消费市场高质量发展研究

Research on the digital economy helps fitness consumer market to high-quality development

运用文献资料、逻辑分析等研究方法,研究数字经济对健身消费市场的现实影响和作用机理,并提出相应对策。健身消费市场高质量发展的现实表现:从传统消费业态向新型消费业态变革,从单一消费模式向多元消费模式演进,从功能性消费向享受型消费升级。助力健身消费市场高质量发展的机理:推动产业融合重构健身消费链布局,提高收入水平培育健身消费潜力,提升适配效率实现健身消费供需动态平衡,弱化时空约束变革健身消费发展动力。然而数字健身消费市场体制机制不健全、消费市场发展不均衡、消费生态模式尚未有效构建等因素限制了消费升级。据此提出创新路径:完善数字经济助力健身消费市场体制机制,实现健身消费市场有序发展;搭建数字经济助力健身消费市场层级体系,缓和健身消费市场供需矛盾;加速数字经济助力健身消费市场转型,打造健身消费市场新生态。

By using the methods of literature and logic analysis,this paper studies the actual impact and mechanism of digital economy on the fitness consumption market,and puts forward corresponding countermeasures.The realistic manifestation of the high-quality development of the fitness consumer market:the transformation from traditional consumption formats to new consumption formats,the evolution from single consumption model to multiple models,and the upgrading from functional consumption to enjoyable consumption.The mechanism to help the high-quality development of the fitness consumer market:promote industrial integration to reconstruct the layout of the fitness consumption chain,improve the income level to cultivate the potential of fitness consumption,improve the adaptation efficiency to achieve a dynamic balance between the supply and demand of fitness consumption,weaken the hard constraints of time and space to change the development momentum of fitness consumption.However,factors such as the imperfect system and mechanism of the digital fitness consumer market,unbalanced development of the consumer market,and the effective construction of the consumption ecological model have limited the consumption upgrade.Therefore,the following innovation path is proposed:improve the digital economy to help the fitness consumer market system to achieve the orderly development of fitness consumption market;build a digital economy to help the fitness consumer market hierarchy system,ease the contradiction between supply and demand in the fitness consumer market;accelerate the digital economy to help the transformation of the fitness consumer market and create a new ecology of the fitness consumer market.