融媒体时代地方媒体内容传播生态重塑与中华优秀传统文化传播

The Ecological Reshaping of Local Media Content and the Spread of Fine Traditional Chinese Culture in the Era of Media Convergence

地方媒体要想在“技术决定论”逻辑支配下的新媒体场域中重新占据主导,不仅需要尽快掌握新的技术载体和媒介形态,还需要具备运载和传递新时代社会主流价值观念和文化思想的能力。中华优秀传统文化的传播、传递与传承,需要在世界文明的语境下,与中国化现代化发展相匹配,以轻量化的方式匹配碎片化的传播,并在连接、互动和共享原则之上激发新媒体用户的参与式传播,从而实现最大限度和最大规模的扩散。

In order to regain its dominance in the new media field,local media need to control new technology carriers and media forms and cultivate the ability to transmit social mainstream values and cultural ideas.The dissemination and inheritance of fine traditional Chinese culture need to match the development of Chinese modernization,adopt fragmented propagation in a lightweight way,and stimulate the participatory communication of new media users under the principles of connection,interaction,and sharing.