社交媒体场域下容貌焦虑性别鸿沟的生成机理及补偿行为

The Generation Mechanism and Compensation Behavior of Gender Gap in Appearance Anxiety in Social Media

伴随着社会经济转型与传播结构的变革,容貌焦虑已经成为当代青年共通的心理症候。观察抖音与微博平台中不同用户主体的容貌焦虑情绪表征,探究社交媒体场域下容貌焦虑情绪的性别差异及其生成机理。研究发现:凝视权力的争夺与个体媒介使用宽度差异,导致女性用户焦虑程度更深;社会规范对情绪表达的影响,导致女性用户的情绪表达行为比男性更活跃,表达形式更多元;性别回音室效应导致男女用户的焦虑面向不同,男性偏重整体,女性关注细节。主体在应对容貌焦虑情绪时,展现出主观能动性,会通过认知补偿、社会网络补偿、媒介补偿的方式缓解焦虑情绪。

By observing the representation of appearance anxiety of male and female users in Douyin and Weibo platforms,this paper explores the gender differences and generation mechanism of appearance anxiety in the social media field.It founds that the competition for gaze power and the difference in the width of individual media use,social norms,and gender echo chamber effects may lead to differences in anxiety between male and female.Users will relieve anxiety through cognitive compensation,social network compensation and media compensation respectively.