AIGC浪潮下的影视生产——模式创新与风险审视

Film and Television Production in the Trend of AIGC—Model Innovation and Risk Review

AIGC技术赋能内容生成,重塑数字内容的生产模式,为影视行业带来了新的机遇和挑战。AIGC可深度参与影视内容生产,实现其生产要素组织智能化和跨模态内容匹配智能化。AIGC对影视前期内容创策、中期拍摄方式和后期制作模式都带来了革新。但同时,不能忽视在AIGC浪潮下影视生产存在的现实隐患和法律风险,如内容侵权与产权保护、虚假信息和不当内容传播、数据隐私和信息安全等方面的问题,需从法律、机制、技术、宣传等多种途径着手解决,保障人工智能生成内容的监管治理和健康发展。

AIGC(Artificial Intelligence Generated Content)technology prompts content generation,reshapes the production mode of digital content,and brings new opportunities and challenges to the film and television industry.AIGC can be deeply involved in the production of film and television content,making both its production factors organization and cross-modal content matching intelligent.While AIGC innovates film and television content production at early stage,medium-term shooting and post-production mode,practical hazards and legal risks in the trend of AIGC cannot be ignored,including content infringement,property rights protection,fake information,improper information dissemination,data privacy and information security.Measures should be taken in such aspects as law,mechanism,technology,and publicity to ensure the supervision and health development of AIGC.