界面的再造:形塑社会的深度媒介化——以GPT-4和Sora等生成式大模型为例

Reshaping of the Media Interface:Moulding the Deep Mediatization of Society——Based on the Emergence of Generative Language Models Such as GPT-4 and Sora

随着生成式AI技术在近年来的飞速跃迁,人工智能正在颠覆性地改变传统的媒介生态,并推动社会的媒介化进程不断深入。为了深入探讨智能媒介在当下技术环境中呈现出的“形塑力”和社会意义,需要结合“媒介界面”的理论视角来深入分析。智能传播时代媒介界面的再造分为三个不同层次:人机交互界面、场景连接界面和产业协同界面。三个不同层次的界面指涉了社会深度媒介化过程中涵盖的新意涵,包括对“对主体自由度的拓展”“对认知边界的突破”以及“对产业生长模式的变革”。当前的智能技术集群所呈现出的形塑力表明,我们正处在“技术奇点”和媒介化进程发生转向的前端,社会进一步的媒介化仍需通用性技术的进一步普及和更多技术组合的落地。

With the rapid development of generative artificial intelligence in recent years,artificial intelligence(AI)has changed the traditional media ecosystem disruptively and is promoting the process of in-depth mediatization in society.In order to deeply explore the“moulding force”and social meaning of intelligent media in the current technological environment,it is necessary to analyze it from the theoretical perspective of“media interface”.The reconstruction of media interfaces in the era of intelligent communication is divided into three different levels:human-computer interaction interface,context connection interface,and industrial collaboration interface.The three different levels of interfaces refer to the new meanings covered in the process of the in-depth medialization of society,including the expansion of the individual s freedom,the breakthrough of cognitive boundaries,and the revolution of industrial growth mode.The moulding forces of the current intelligent technology cluster suggest that we are at the front end of a“technological singularity”and a shift in the process of mediatization,which means further mediatization of society still requires further spread of general technologies and the application of more technological combinations.