视觉传达设计在旅游景区形象设计中的作用研究——以齐云山景区为例

On the Role of Visual Communication Design in Tourist Spots Image Design:Taking Qiyun Mountain Scenic Area as an Example

为了让旅游景区在竞争激烈的旅游市场中脱颖而出,以齐云山景区为例,深入探讨了视觉传达设计在旅游景区形象设计中的重要作用。通过分析齐云山景区视觉形象设计,提取区别于黄山景区、徽文化的显著特征并融入设计中,不仅能显著增强游客的游览体验和场景记忆,而且可以促进旅游纪念品的销售,为景区带来额外的经济效益,同时也能为其他景区形象设计提供实际指导和策略建议。

In order to make the tourist spots stand out in the fierce competition in the tourist market,taking Qiyun Mountain scenic spot as an example,this paper is to deeply discuss the important role of visual communication design in the tourist spot image design.By analyzing the visual image design of Qiyun Mountain Scenic spot,extracting the significant features that are different from Huangshan Scenic spot and Hui culture and integrating them into the design,it can not only significantly enhance the tourist experience and scene memory,but promote the sales of tourist souvenirs,bringing additional economic benefits to the scenic spot.At the same time,can also provide practical guidance and strategic suggestions for other scenic spot image design.