樟树市地域文化IP挖掘与艺术设计应用

Exploration of Regional Cultural IP and Applica-tion of Art Design in Zhangshu City

为响应国家科研反哺教学的号召,帮助樟树地方高校艺术设计专业实现“服务地方”的人才培养目标,对樟树地域文化进行调研和分析研究,发掘有价值的樟树地域文化IP,形成科研成果,并将其应用于艺术设计实践中。

In response to the call for national research to support teaching,and to help local universities in Zhangshu achieve the talent cultivation goal of"serving the local"in art and design,the paper takes conduct research and analysis on the regional culture of Zhangshu,explores valuable cultural IP of Zhangshu,and forms scientific research results to apply the teaching practice of art and design majors,and achieve relevant teaching and research results.