巴蜀文化元素在成都大运会视觉形象设计中的应用研究

Application of Ba Shu Cultural Elements in the Visual Image Design of Chengdu Universiade

以成都大运会视觉形象设计为个案进行研究,分析巴蜀文化元素的提取方式,提出相应的设计原则,并对巴蜀文化元素融入大运会视觉形象的设计应用进行详细分析,为地域文化融入大型体育赛事的视觉形象设计提供一定参考。

Taking the visual image design of Chengdu Universiade as a case study,it analyzes the way of extracting Ba Shu cultural elements,puts forward the corresponding design principles,and analyzes in detail the design application of Ba Shu cultural elements into the visual image of the Universiade,so as to provide certain references for the intervention of regional culture in the visual image design of large-scale sports events.