馆藏文物文创产品同质化现象与创新设计研究

Research on Homogenization of Cultural and Creative Products of Cultural Relics and Innova-tive Design

通过对馆藏文物文创产品进行研究,发现当前文创产品市场普遍存在同质化现象的问题,提出了一些创新设计的思路和方法,旨在打破同质化局面,提升文创产品的独特性和竞争力。

This article conducts research on cultural relics and creative products in museum collections,and finds that there is a common problem of homogenization in the current cultural and creative product market.In response to this issue,this article proposes some innovative design ideas and methods aimed at breaking the homogenization situation,enhancing the uniqueness and competitiveness of cultural and creative products.