东北地仙文化在国潮茶叶包装中的应用设计

The Application Design of Northeast Dixian Cul-ture in the Packaging of China’s Fashion Brand Tea

运用东北地仙文化进行国潮茶叶包装设计品牌化实践,以地方特产和地仙文化的结合为设计内涵,融合茶叶包装进行设计实践并检验可行性,旨在为东北特产开发提供新路径和新方法。

This paper discusses the branding practice of China’s fashion brand tea leaf packaging design based on the Northeast Dixian culture.With the characteristic Dixian culture and local specialty as the connotation and main content of packaging design,integrate tea packaging to design practice and test feasibility.It aims to provide a new path for the development of northeast specialties,and put forward new possibilities and new methods for the development of local specialties.