“邵阳红”农产品公共品牌建设与传统文化传承的融合发展摭谈

Integration and Development of “Shaoyang Red”Agricultural Products Public Brand Con- struction and Traditional Cultural Inheritance

分析探讨地方传统文化与农产品公共品牌建设所采取的有效路径与取得的成效,不断丰富“邵阳红”优质农产品公共品牌的文化内涵,传承发展邵阳优秀传统文化,推动其他区域品牌建设,为助力乡村振兴提供一定的借鉴与参考。

The paper analyzes and discusses the effective paths taken and the results achieved in the construction of local traditional culture and agricultural products public brand,and constantly enriches the cultural connotation of“Shaoyang Red”quality agricultural products public brand,so that Shaoyang's excellent traditional culture has been inherited.The excellent traditional culture of Shaoyang has been inherited.It also provides certain reference for the construction of regional brands of other agricultural products and rural revitalization in China.