基于夜游行为特征的夜游产品优化策略研究——以马鞍山市为例

Research on Optimization Strategies for Night Tourism Products Based on Behavioral Characteristics of Night Tourism——A Case Study of Ma'anshan City

文章选取马鞍山市若干个典型地点,对本地居民及外地游客的夜游行为特征进行调查,继而提出夜游产品优化策略:打造文化内涵丰富的特色街巷,优化夜间旅游环境设施,提升夜间旅游服务质量,细分夜间旅游产品市场,以期实现马鞍山夜游市场的可持续发展。

This paper selects several typical locations in the city of Ma'anshan to investigate the characteristics of night-time tourism behavior among local residents and tourists from other regions.Subsequently,it proposes strategies for optimizing night-time tourism products:creating distinctive streets rich in cultural connotations, enhancing the environmental facilities for night-time tourism,improving the quality of night-time tourism services,and segmenting the night-time tourism product market,all in an effort to achieve sustainable development of Ma'anshan's night-time tourism market.