融媒十载:中国媒体融合的行动逻辑、价值意涵与实践路向

A Decade of Media Convergence in China:The Action Logic,Value Connotation,and Practice Approach

融媒十载,各级主流媒体积极挺进互联网主战场,融合变革实现了由表及里、由点到面的稳步推进。当下,我国媒体融合正处于迈向变革深水区的关键节点。考虑到主流媒体之于中国特色社会主义伟大事业的战略意义,在这样一个时间节点对既有媒体融合实践的行动逻辑进行总结、价值意涵进行提炼,从而更准确地理解和把握我国媒体融合的实践路向,可谓恰逢其时。

Over the past decade,mainstream media in China have made significant progress under official guidance.Currently,media convergence in China stands at a critical juncture.Given the strategic importance of mainstream media in the context of socialism with Chinese characteristics,it is essential to summarize the operational logic and extract the value implications of existing media convergence practices.This will enable a more precise understanding and application of the practical approaches to media convergence in China.