建设全国统一大市场背景下的文旅融合发展——基于社会政策耦合性分析视角

The Integrated Development of Culture and Tourism under the Background of Building a Unified National Market——Based on the Perspective of Social Policy Coupling Analysis

建设全国统一大市场是构建新发展格局的基础支撑和内在要求,推进文化和旅游深度融合则是文化建设层面的重要内容。基于社会政策耦合性分析视角,研究发现,尽管建设全国统一大市场与文旅融合发展具有较强的结构耦合性,但是考虑到资源整合与共享性、产业链的融合度、标准化建设程度、政策设计与实践的张力等,目前文旅融合发展尚未完全实现功能的有机耦合。文章从社会政策的面向,提出了建设全国统一大市场背景下文化和旅游融合发展的耦合路径:一是处理好存量与增量的关系,推动政策的动态调整有机匹配文旅融合发展的现实需要;二是处理好统一与差异的关系,建设全国统一文旅大市场的同时应注重各地区比较优势的发挥;三是处理好应然与实然的关系,防止政策规制发挥作用的时滞性造成政策作用预期的不确定。

Constructing a unified national market serves as the fundamental support and inherent requirement for building a new development paradigm,while advancing the deep integration of culture and tourism is a critical aspect of cultural construction.From the perspective of coupling analysis,research has revealed that while there exists a strong structural coupling between the construction of a unified national market and the integrated development of culture and tourism,the functional organic coupling in the latter has yet to be achieved,considering factors such as resource integration and sharing,the degree of integration within industrial chains,the level of standardization,and the tension between policy design and implementation.This article proposes,from the social policy perspective,the coupling pathways for the integrated development of culture and tourism against the backdrop of constructing a unified national market:Firstly,to address the relationship between existing stock and new increments,and promote dynamic policy adjustments that organically align with the practical needs of integrated culture and tourism development;secondly,to balance uniformity and diversity,emphasizing the leveraging of comparative advantages across regions while building a unified national market for culture and tourism;thirdly,to reconcile the ideal and the actual,preventing the time lag in policy regulations from leading to uncertainty in policy effect expectations.