文化自信视域下中国电影传播策略研究

Research on Chinese film communication strategies from the perspective of cultural self-confidence

近年来,中国电影在国际舞台上的影响力不断提升,许多优秀的作品获得了国际认可和奖项。中国电影在传承中华优秀传统文化方面做出了积极探索,越来越多的电影作品通过回顾历史、表达中国精神和价值观、弘扬中华文化引起国内外观众的广泛共鸣。同时,中国电影在创新与多样性方面呈现出丰富的发展态势,不少导演大胆尝试新颖的电影语言和故事叙述方式,挖掘了丰富多彩的题材和风格,在文化自信视域下众多作品的成功表明了中国电影行业正在逐步走向多元化和国际化。在传播策略方面增强德育功能、弘扬中国优秀传统文化价值观、挖掘本土文化题材作为重要的内容建构,配合多元化的传播渠道着重讲好中国故事,凸显中国故事的独特魅力和风格,提高中国电影在国际市场上的竞争力和影响力。

In recent years,the influence of Chinese movies on the international stage has been continuously increasing,and many excellent works have received international recognition and awards.Chinese movies have actively explored the inheritance of excellent traditional Chinese culture,and more and more film works have resonated with domestic and foreign audiences by reviewing history,expressing Chinese spirit and values,and promoting Chinese culture.At the same time,Chinese films have shown a rich development trend in innovation and diversity.Many directors have boldly tried innovative film language and storytelling methods,exploring rich and colorful themes and styles.The success of many works from the perspective of cultural confidence indicates that the Chinese film industry is gradually moving towards diversification and internationalization.In terms of communication strategy,the function of moral education should be enhanced,Chinese cultural values should be promoted,local cultural themes should be explored as important content construction,and Chinese stories should be told well with diversified communication channels to highlight the unique charm and style of Chinese stories with strong readability,so as to improve the competitiveness and influence of Chinese films in the international market.