作为“容器”的网红——基于语料库的“网红”概念史研究

Wanghong as“Vessels”:A Corpus-based Study on the Conceptual History of“Wanghong”

采用概念史的研究思路,自建语料库收集5515条包含“网红”的语段,使用高频词统计和语义网络分析来了解网红这一重要概念的变化轨迹,并使用批评话语分析探索多元主体在政治、文化和经济实践中对“网红”概念进行解释和运用的过程。研究发现,“网红”如同容器,在不同的语境中装载多元内容与意义:在国家发展话语中,网红是社会理想容器;在知识流动中,“网红”是文化容器;在商业实践中,“网红”成为粉丝、金钱、情感容器。其背后也折射出消费主义、后现代主义、父权制及中西公私概念等社会观念的碰撞。

This study adopts a keyword-based approach and builds a corpus that collects 5515 internet text units about“wanghong”.By using high-frequency word statistics and semantic network analysis,it aims to understand the nuanced and changing meaning of“wanghong”in the Chinese internet context.Through critical discourse analysis,it explores how“wanghong”is interpreted and applied by multiple subjects in political,cultural and economical practices.It has found that“wanghong”serves as a“vessel”brimming with diverse content and meaning.In the discourse of social development,wanghong is regarded an ideal societal vessel.It also plays a significant role in knowledge dissemination as a cultural vessel.In commercial practices,“wanghong”has evolved into a vessel encompassing fans,money,and passion.Furthermore,it reflects various social concepts,including consumerism,postmodernism,patriarchy,and the different notion of“public”in China and the West.