生成式人工智能技术对网络意识形态话语权的影响、挑战及其应对

The Impact,Challenges and Responses of Generative Artificial Intelligence Technology on the Ideological Discourse Power of the Internet

网络意识形态话语权的建设需要与信息技术的飞速发展相适应。生成式人工智能作为新一轮科技革命和产业发展的关键驱动力,凭借其强大的信息生成和对话交互能力,引发了人机关系的转变,创造性地拓展意识形态内容生产和传播模式。技术变革之下,网络主流意识形态面临着话语权利让渡、话语权力弱化和话语权威消解等挑战。做好网络意识形态话语权建设,必须坚持马克思主义的根本立场,丰富主流意识形态话语内容,通过主体协同把握生成式人工智能技术的正确发展方向,以技术应用推动主流意识形态话语传播,加强民众教育营造健康话语环境,从而将技术变量转化为意识形态工作的最大增量。

The construction of ideological discourse power on the internet needs to be in line with the rapid development of information technology.As a key driving force for the new round of technological revolution and industrial development,generative artificial intelligence,with its powerful information generation and dialogue interaction capabilities,has triggered a transformation in human-machine relationships and creatively expanded the production and dissemination mode of ideological content.Under the technological revolution,the mainstream ideology of the internet is facing challenges such as the transfer of discourse power,the weakening of discourse power,and the dissolution of discourse authority.To do a good job in building the discourse power of online ideology,we must adhere to the fundamental position of Marxism,enrich the content of mainstream ideological discourse,grasp the correct development direction of generative artificial intelligence technology through subject collaboration,promote the dissemination of mainstream ideological discourse through technological application,strengthen public education,create a healthy discourse environment,and thus transform technological variables into the maximum increment of ideological work.