符号视角下城市街巷地名的空间特征及旅游化利用——以沈阳市为例

Spatial Characteristics and Tourism Utilization of Street Names in Urban Areas from the Perspective of Symbols:A Case Study of Shenyang

地名作为特定空间实体的文化记忆和符号表达,承载着历史文化和城市记忆,对推动城市休闲文化发展、为经济发展注入新活力具有重要作用和意义。文章以沈阳市街巷地名为研究对象,利用核密度分析法,从符号学视角探讨了沈阳市街巷地名的空间分布特征及旅游化利用方式。结果表明:(1)沈阳市街巷地名总体上表现为生活化、商品化和规模化的分异性,地域空间上呈现差异化特征。(2)沈阳市街巷地名空间集聚性分布,呈现出“东南密集,西北稀疏”的空间特征,由核心区向外部边缘区逐渐降低的变化趋势。(3)街巷地名作为旅游化利用的重要文化资源,以点线面形式的元素融入生活空间、消费空间及产业空间等城市功能空间,形成情感符号、商业符号及文化符号。街巷地名旅游化利用借助旅游主体、旅游客体及旅游介体,共同推动旅游线路规划、主题场景定位以及旅游地品牌形象的动态建设和科学管理。

As the cultural memory and symbolic expression of specific spatial entities,place names carry the historical culture and urban memory,and play an important role and significance in promoting the development of urban leisure culture and injecting new vitality into economic development.Taking the street names in urban areas of Shenyang as the research object,this paper discusses the spatial distribution and tourism utilization of street names in Shenyang from the semiotic perspective by using the kernel density estimation method.The results show that:1)The street names of Shenyang show the differentiation of life,commercialization and scale on the whole,and the regional space is different.2)The spatial distribution of street names in urban areas of Shenyang shows the spatial characteristics of"dense in the southeast of urban areas of Shenyang and sparse in the northwest of urban areas of Shenyang",which gradually decreases from the core area to the outer edge area.3)As an important cultural resource for tourism utilization,street names integrate into urban functional spaces such as living space,consumption space and industrial space with elements in the form of points,lines and surfaces,forming emotional symbols,commercial symbols and cultural symbols.With the help of tourism subjects,tourism objects and tourism intermediaries,the tourism utilization of street names promotes the dynamic construction and scientific management of the tourism route planning,theme scene positioning and tourism destination brand image.