洞察与共创:企业家个人特征对中小企业数字化转型的驱动作用研究

Insight and Co-creation:the Impact of Entrepreneurial Characteristics on the Digital Transformation of SMEs

随着数字技术的迅猛发展,中小企业面临巨大的数字化转型压力。本研究基于企业家个人特征理论和价值共创理论,探讨了企业家的机会警觉性如何通过价值共创行为影响中小企业的商业模式数字化转型,并考察了心理韧性在其中的调节作用。通过对长三角地区370家中小企业的问卷调查,研究发现企业家的机会警觉性显著促进了企业的信息搜索与整合、资源配置优化以及市场变化适应能力,从而推动了商业模式的数字化转型。此外,价值共创在机会警觉性与数字化转型之间起到了部分中介作用,而心理韧性则正向调节了机会警觉性与价值共创之间的关系,加强了其对数字化转型的正向影响。研究结果不仅为中小企业在数字化时代的战略选择和资源配置提供了新的视角,而且强调了培养企业家的机会警觉性和心理韧性在数字化转型中的重要性,为推动中小企业在复杂动态环境中实现数字化转型提供了理论支持和实践指导。

With the rapid development of digital technologies,small and medium-sized enterprises(SMEs)face significant pressure to undergo digital transformation.This study,based on the theories of entrepreneurial characteristics and value co-creation,investigates how entrepreneurs'opportunity alertness influences the digital transformation of SMEs business models through value co-creation behaviors,and examines the moderating role of psychological resilience.Through a survey of 370 SMEs in the Yangtze River Delta region,the findings reveal that opportunity alertness of entrepreneurs significantly enhances firms'information search and integration,resource allocation optimization,and market adaptation capabilities,thereby promoting the digital transformation of business models.Additionally,value co-creation partially mediates the relationship between opportunity alertness and digital transformation,while psychological resilience positively moderates the relationship between opportunity alertness and value co-creation,enhancing its positive impact on digital transformation.The results provide new perspectives on strategic choices and resource allocation for SMEs in the digital age,and emphasize on the importance of cultivating entrepreneurial psychological resilience in digital transformation,which offers theoretical support and practical guidance for promoting digital transformation in SMEs amidst complex and dynamic environments.