老年旅客“管家式”数智化旅游服务推荐——基于服务供应链的方案设计

Recommendation of Digital Intelligent Tourism Services for Elderly Travelers Based on Service Supply Chain

数智化浪潮下旅游产业数字技术应用广泛,多数老年旅客对线上票务购买、自助服务办理等数智化旅游服务项目接受程度普遍较差。首先,通过分析旅游服务供应链运作机制,运用语义差分法调查老年群体的旅游困境和现实需求;其次,基于列联分析法细分不同类型老年旅客的需求偏好并为其提供“管家式”个性化服务方案;最后,分别从旅游服务供应商个性化方案制定、旅游服务供应链信息集成与协调共享、供应链风险补偿和激励约束三方面提出改进措施和发展建议,旨在切实解决数智化背景下老年群体旅游体验感差的社会现实问题,进一步完善老年旅游产业体系。

Under the wave of digitalization,digital technology is widely used in the tourism industry.Most elderly travelers generally have poor acceptance of digitalized tourism services,such as online ticketing and self-service handling.First,the study analyzed the operation mechanism of the tourism service supply chain,the semantic differential method is used to investigate the plight and real needs of the elderly.Then,the demand preferences of different types of elderly travelers are provided with"Butler-Style"personalized service plans based on the method of column association analysis.Finally,improvement measures and development proposals are put forward in three aspects,that is,personalized programming for tourism service providers,information integration and coordination and sharing of the tourism service supply chain,and supply chain risk compensation and incentives and constraints.It aims to effectively solve the social reality of poor tourism experience of the elderly group in the context of digitalization and further improve the elderly tourism industry system.