初中生数字阅读行为影响因素研究——基于广西三市城区初中的实证调研

Research on Influencing Factors of Digital Reading Behavior of Junior High School Students——Based on Empirical Investigation on Urban Junior High Schools in Three Cities in Guangxi of China

初中阶段是培养青少年形成良好阅读习惯的关键时期。为探究中国普通城市初中生数字阅读的总体状况,本研究选取我国广西壮族自治区南宁、桂林、柳州三市初中生为研究对象,探讨数字阅读行为的影响因素及其作用路径。研究采用访谈法、问卷调查法和统计分析法,在整合型技术接受与使用(Unified Theory of Acceptance and Use of Technology,UTAUT)模型的基础上,构建了包含绩效期望、努力期望、社群影响、感知风险、沉浸体验5个自变量,并以数字阅读意愿为中介变量,数字阅读行为为因变量的理论模型。研究发现:绩效期望、努力期望、社群影响和沉浸体验对初中生数字阅读意愿有显著正向影响,数字阅读意愿进一步正向影响数字阅读行为;影响强度依次为沉浸体验、努力期望、绩效期望和社群影响;感知风险对初中生数字阅读意愿没有显著影响,可能是由于初中生对数字阅读风险的感知较弱。研究利用实证方法,构建并验证了初中生数字阅读行为影响因素模型,丰富了数字阅读领域的理论研究,也可为提升初中生数字素养提供参考。

It is a critical period to cultivate teenagers'good reading habits in junior high school.To explore the general situation of digital reading among junior high school students in ordinary cities in China,this study selected junior high school students in Nanning,Guilin,and Liuzhou in Guangxi as the research objects,and investigated influencing factors of digital reading behaviors and their action paths.Interviews,questionnaires,and statistical analysis were used to construct a theoretical model based on the Unified theor y of acceptance and use of technology(UTAUT).The theoretical model contained five independent variables:performance expectation(PE),effort expectation(EE),social influence(SI),perceived risk(PR),and flow experience(FE),with intention of user(IU)as mediator variable and user behavior(UB)as dependent variable.It was found that PE,EE,SI,and FE had a significant positive influence on IU of junior high school students,and IU further positively affects UB;influence strength,in descending order,was FE,EE,PE and SI;PR had not been shown to have a significant influence on IU of junior high school students,probably due to their weak perception of digital reading risk.Empirical investigation was constructed to build and validate a model of factors influencing junior high school students'digital reading behavior.It enriched the theoretical research in the field of digital reading,and provided reference for improving junior high school students'digital literacy.